Undoubtedly, achieving your website localization initiatives is not a low-hanging fruit. Particularly if your team does not have qualified professionals with extensive experience in this area, there is a tremendous risk for your company to generate great losses. The localization process inevitably takes a considerable amount of time to be carried out properly. Have you ever wondered if you could reduce this time period? And in what way is it possible to do this? Fortunately, each website localization expert is capable of coping with this key business activity for a short time, and withal very fruitful. All they need is an indispensable guide containing 5 steps for effective localization.
Always start with a target market analysis.
Remember – it is impossible to reap success in your localization process if you are not familiar enough with the certain target market. In this spirit, it is a wonderful idea to simultaneously mention an extremely famous and appropriate proverb, which says that if you sow the seeds today, you will reap the fruits tomorrow. This motto should be followed by all self-respecting entrepreneurs around the world if they really aim at positioning their companies in foreign markets that are relevant to their business field. In turn, it finds expression in the preliminary target market analysis.
Include SEO planning and keywords.
According to a number of studies in business, it is clear that many firms tend to postpone traditional multilingual SEO campaigns until they finish their website localization. By itself, this strategy is not considered wrong, but it certainly has less effect compared to the SEO localization plan, as it usually requires more effort.
Including the appropriate keywords in your arsenal is indisputably one of the most fundamental steps on the path of localization. It is because they are able to help you reach the target audience you want, when you want.
Thus, native speakers with SEO skills should build a list of them for identified foreign markets, since they know best their different search habits. Furthermore, it would be very beneficial to seek advice from local translation teams because they will recommend search-engines that are often used in their country.
Make outstanding website content.
The presence of meaningless and poor text in your site content will undeniably result in unwelcome results. However, if the localization specialists in your team do their best to make the certain text content meet the required quality, you can be fully convinced that all future translations will meet the established rules.
According to studies, sticking to the most neutral texts will certainly prevent costly, great and time-consuming changes. This rule is a must since each foreign country has different culture, beliefs and value system.
Develop a solid website structure.
Structuring your site in a way that will enhance SEO is obligatory for the localization process. Your chance of higher ranking in most popular search engines is entirely dependent on the type and quality of the website structure you have selected. Here is why you should never underestimate its impact on your overall business.
For instance, in cases where certain international marketing is country-specific, experts should structure the site first by location and, of course, then by language.
Regardless of the choice of particular structure, it is essential to be aware of how you can turn your website into an available one – through using top domains, sub-folders or sub-domains. The final decision is made after assessing the advantages and pitfalls which each method undoubtedly carries with itself.
Do not forget to get social.
As far as localization is concerned, it is highly advisable to improve your social media marketing efforts. After all, even if your company’s website is already on the top of search engine results pages, in case it is not active enough, positive and attractive to users, keep in mind that all your hard work will be wasted.
Thus, endeavour to avoid this by adding the social media buttons that are used by your target audience, as it is important to emphasize the fact that not all countries use the same social channels.
Having an approach to the localization process enables the global business growth while ensuring that your services or products are safely distributed throughout the world, successfully generating revenues for your business.