In general, the software industry is a ’’magic’’ place where each company around the world can sell its products abroad without making big changes for responding to the local needs. In most of the other industries however, at some point, the business owners begin asking themselves some critical questions.
Years ago, most of the companies around the world used to localize their content by using emails and spreadsheets. However, the result from this was tons of extra work from translators, developers, and localization managers. They had to manually get all translations done.
Did you know that the presence of your business in the mobile world is not enough for its success? The growth of your company undoubtedly is dependent on a multitude of factors.
There are more than 4.8 billion mobile users throughout the world with approximately only fifteen percent of English-speaking users among them. Nowadays, an increasing number of apps localize their growth strategy when aiming at reaching this enormous public.
Technical translation is a field that requires high-quality and allows no misunderstanding. Good technical translations not only require a strong command of the languages involved and of translation tools and techniques, but also detailed knowledge of the specialty that is the subject of the translation. Quick and cheap translation is never the best choice for […]
The Internet Revolution changed a lot of areas of our everyday life. Its influence is huge, especially in education. The Internet made possible for us to study without going to a conventional classroom. That’s what eLearning is – learning, using electronic means to access an educational degree, program or course, while sitting comfortably on your […]
Undoubtedly, slogans are among the primary turning points for any business. What is more – it is a perfect opportunity to communicate the message of your brand to the masses, and withal using a single phrase. However, if your company operates globally. Then you should consider how your slogan will resonate with clients from diverse […]
The high-speed Internet of Things revolution serves as a proof that the future is now. Today, people are not the only ones that utilize languages. They are also used by machines, devices, and computers with the purpose of interacting with us. Hence, communication turns into a critical part of technology.
Every productive entrepreneur knows that advertising has a huge impact on the needs and values of our society. To achieve this objective, you need to make a proper advertising campaign that will undoubtedly comprise that. Thanks to their capability of promoting services and products, ad campaigns are among the most significant parts of marketing now. […]
When intending to expand your business in a foreign market, you should create a strong relationship with your global public. Of course, the most effective manner to achieve this is with the help of website localization, which means to start speaking their native languages.
Today, international airlines are playing the role of powerful promoters of globalization. And this is possible solely thanks to their global footprint covering the world’s greatest cities and countries. Besides being in a highly rival industry with operational expenses that constantly enhance, airlines should also offer multilingual content with high quality to meet the needs […]
As an entrepreneur, one of the most important parts of running your business properly is namely conducting localization. But why this process is so vital? Localizing and translating your services or products will automatically trigger a much swifter development for your business. And how does this occur?
Enhanced globalization has afforded enormous opportunities to companies throughout the world. Nowadays, the Internet has almost abolished most barriers to access to new foreign markets. Something more, this immediately turned into a fierce global rivalry. Consequently, a multitude of brands expands their businesses abroad. Amazing, isn’t it?
In fact, on account of its specific complexity in the process, game localization is frequently demarcated from the rest of product localization activities. It is crucial to stress the necessity of simultaneous release to all markets, particularly when it comes to global gaming business. Usually, this type of release is preferred by most game manufacturers […]
Whether it is a non-governmental organization or a commercial association, they all inevitably have a multitude of financial information. The broad host of stakeholders comprises commercial and investment banks, accountancy firms, insurance companies, mergers, etc.
Undoubtedly, a large part of pharmaceutical corporations around the world is enormous. These global companies research, manufacture and sell their products in international markets. Here is why the industry is witnessing an enlargement in the significance and notability of emerging markets. Hence, it is critical to broadening access and efficiently serve to all countries.
Website localization is the combination of translating and adjusting a language for international markets. As a result, your business profit will be increased, thanks to your higher global sales and greater user database. Broadening your company abroad is among the best steps that guarantee you prosperity. However, how do you ensure that you obtain proven […]
Software localization is an integral component of each business’s development process. Thanks to it, your products will reach millions of new customers, and you will achieve a high sales growth. Also, the measures taken in its dealings have a significant impact on the technical writing procedures. Hence, it is crucial for all firms to bet […]
It is astounding to perceive how many companies around the world are seriously criticized for their lack of a proper marketing approach before entering a new target market. But what is the exact cause of this simultaneously negative and notorious fact?
By its very nature, software localization is an adaptation of a computer application according to the linguistic and cultural rules. Technical requirements of the market and differences of a given region. In order for this business activity to be successful, a typical technical vocabulary inventory is used, thanks to which the program is as close […]
The localization process is not just a simple translation of a particular text, but the adjustment and adaptation of this textual content to the specifics of a certain region, customs and culture. So the message that the text carries with itself can succeed in reaching its target market or audience. What is more, localization is […]
Undoubtedly, achieving your website localization initiatives is not a low-hanging fruit. Particularly if your team does not have qualified professionals with extensive experience in this area, there is a tremendous risk for your company to generate great losses. The localization process inevitably takes a considerable amount of time to be carried out properly. Have you ever […]
By its very nature, language localization is the adaptation of a certain business product to the characteristics of a particular country and its population. Localization is the second step of the main internationalization activity and its goal is related to a comprehensive survey of the target audience, which makes the business product easily adapted to […]
Localization is so much more than just a direct translation. It is all about careful adapting of the content of a product or service so that it can reach a certain target group and resonate with a culture. If you are a company looking for international growth you will eventually have to consider implementing localization […]