By its very nature, language localization is the adaptation of a certain business product to the characteristics of a particular country and its population. Localization is the second step of the main internationalization activity and its goal is related to a comprehensive survey of the target audience, which makes the business product easily adapted to the needs of each individual market. This detailed examination is carried out with a view to timely identify possible sensible differences with local culture. But are we really aware of what we need to make a successful localization? Here’s a handful of extremely useful and successful tips for any business that is about to localize!
Create a plan for success
Unfortunately, a definite plan for achieving business success hasn’t yet been created. However, it’s a good practice for the responsible employees to begin building the certain plan, thanks to which they can run the process so they get excellent final results.
Always hire local employees
Can you find anyone other than the local inhabitants, who knows best the culture of your target country? Of course not! You just need to look for local agencies with qualified staff for your business activity, namely the localization. Undoubtedly, this is an extremely important step in the overall localization strategy.
If you want your brand to be recognizable and arise in your customer’s mind when they hear its name, you have to work very hard on it. For the purpose of this, you need to identify the personality, style and colors of your brand, which it will communicate successfully with its potential customers through.
More localization, less translation
Every good localization specialist must be able to effectively adapt their business to the relevant target markets. It’s crucial to have a deep knowledge of the local market. If you can identify all customers’ pain points and the local sub-culture in which your brand falls, then you have done a great job!
Global business = global marketing language
Unfortunately, companies often underestimate a particularly important advantage of localization. It enriches your brand and successfully provides valuable insight into the state of its market positioning strategy. It’s a fact that most businesses start serving only local markets, but over time they grow and start to break into international markets. Here’s why you need to change your marketing language so that everyone can understand that your brand is already on a global level.
Adapt your products or services to the new market
When you are already positioned on the new market, don’t make the same big mistake as many companies that don’t change the prices of their products or services, because they believe it must be the same as those in their home market. The difficulties and problems that these businesses encounter initially prove they have taken the wrong step in the overall localization. Always carefully think over all the differences in the new local market where your brand is. Then, adjust your products and pricing accordingly. This business localization activity is particularly important for your company’s successful positioning.
Reach the best mobile audience for your brand
As it became clear, the most essential element of your localization strategy is the translated content for your website. However, we shouldn‘t forget all social-media trends that each company entering a new target market should follow. Of course, the popular social networking sites like Twitter and Facebook are suitable for a global level, but all local social media should be used cautiously and where appropriate.
Consider the technical components of localization
Localization is not just a process of translating website content for a particular business. It’s much more than that! For instance, most specialists strongly recommend to look at the technical side of localization too. In order to attract more potential consumers to your website, it’s necessary to take into account several important technical aspects, including design, font size and website layout. The information provided by you must be presented in a manner that feels familiar and real to them.
The moment you follow these useful tips for a successful localization, your business will undoubtedly be launched in the direction of successful global development.