In general, the software industry is a ’’magic’’ place where each company around the world can sell its products abroad without making big changes for responding to the local needs. In most of the other industries however, at some point, the business owners begin asking themselves some critical questions. They are regarding the amount of…
Years ago, most of the companies around the world used to localize their content by using emails and spreadsheets. However, the result from this was tons of extra work from translators, developers, and localization managers. They had to manually get all translations done. Nowadays, thanks to the translation management techno progress, localization platforms are…
Did you know that the presence of your business in the mobile world is not enough for its success? The growth of your company undoubtedly is dependent on a multitude of factors. There are more than 4.8 billion mobile users throughout the world with approximately only fifteen percent of English-speaking users among them. Nowadays, an…
Technical translation is a field that requires high-quality and allows no misunderstanding. Good technical translations not only require a strong command of the languages involved and of translation tools and techniques, but also detailed knowledge of the specialty that is the subject of the translation. Quick and cheap translation is never the best choice for…
The Internet Revolution changed a lot of areas of our everyday life. Its influence is huge, especially in education. The Internet made possible for us to study without going to a conventional classroom. That’s what eLearning is – learning, using electronic means to access an educational degree, program or course, while sitting comfortably on your…
Undoubtedly, slogans are among the primary turning points for any business. What is more – it is a perfect opportunity to communicate the message of your brand to the masses, and withal using a single phrase. However, if your company operates globally. Then you should consider how your slogan will resonate with clients from diverse…
The high-speed Internet of Things revolution serves as a proof that the future is now. Today, people are not the only ones that utilize languages. They are also used by machines, devices, and computers with the purpose of interacting with us. Hence, communication turns into a critical part of technology. Internet of Things – what…
Every productive entrepreneur knows that advertising has a huge impact on the needs and values of our society. To achieve this objective, you need to make a proper advertising campaign that will undoubtedly comprise that. Thanks to their capability of promoting services and products, ad campaigns are among the most significant parts of marketing now.…
When intending to expand your business in a foreign market, you should create a strong relationship with your global public. Of course, the most effective manner to achieve this is with the help of website localization, which means to start speaking their native languages. But what precisely means to localize your company’s website? It is…
Today, international airlines are playing the role of powerful promoters of globalization. And this is possible solely thanks to their global footprint covering the world’s greatest cities and countries. Besides being in a highly rival industry with operational expenses that constantly enhance, airlines should also offer multilingual content with high quality to meet the needs…